SWOT Analysis

SWOT Analysis

When buying a business, performing a SWOT analysis helps assess its current position, identify risks, and uncover growth potential. Here's how each component applies: 1. Strengths (Internal, Positive)…
ROI – Return of Investment

ROI – Return of Investment

How to Calculate ROI (Return on Investment) ROI, or Return on Investment, is a financial metric used to evaluate the profitability of an investment. It measures how much…
Seller’s Discretionary Earnings

Seller’s Discretionary Earnings

How to Calculate Seller's Discretionary Earnings (SDE) Seller’s Discretionary Earnings (SDE) is a key metric used to evaluate the true earning power of a small business. It adjusts…
Basic Profitability Formula

Basic Profitability Formula

How to Calculate Basic Profitability Profitability measures how much profit a business makes compared to its revenue. The basic formula is: Profitability = (Revenue - Costs) / Revenue…